01
We analyze the label.
Simple inside.
Proposal
We filter. You choose.
Supermarket products already selected by composition.
Many people want to eat better, but do not want to spend time decoding every label. Minha Escolha does that analysis first: we look for products with simpler composition, more recognizable ingredients and no petroleum-derived ingredients when identified. You enter, choose from curated options, add them to your list and shop with more confidence.
Industry
Beautiful outside. Complex inside.
Behind many labels there are mixtures, additives, flavorings, colorants and industrial derivatives that often go unnoticed while shopping.
How we analyze
From label to choice.
A simple path before the product appears for you.
02
We check the ingredients.
03
We review the additives.
04
Curated choices ready for you.
Better products already separated for you.
Blog
Quick reads to shop better.
Sep 02, 2026 • 02:43 PM
Simple composition: do fewer ingredients mean better?
Understand how to compare products by composition and why a shorter list alone does not guarantee quality.
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Sep 02, 2026 • 02:42 PM
PepsiCo changes products and bets on simpler ingredients.
The shift shows how the industry is responding to consumers who pay closer attention to food composition.
Sep 02, 2026 • 02:40 PM
Petroleum in food: what is behind some ingredients?
Some synthetic ingredients used in food have petrochemical origins. Understand what that means in practice.