What we do
We analyze products individually, observing composition, ingredients, additives and relevant label information. From there, we organize options to make choosing easier before shopping.
Institutional content
Minha Escolha
Minha Escolha is a curation platform that helps people find supermarket products with simpler composition, more recognizable ingredients and clearly organized label information.
How we evaluate
The evaluation considers the criteria disclosed by the platform and the information available on the analysis date. The same brand may have recommended, not recommended, under review or not-yet-evaluated products.
Curation is not official certification.
A product recommendation does not represent approval or disapproval of the brand as a whole. The absence of a product or brand from the catalog also does not mean disapproval; it may simply mean it has not yet been evaluated or included.
Transparency
Our goal is to reduce the time people spend decoding labels in the supermarket. The platform organizes information, but the final purchase decision remains with the consumer, considering their needs, restrictions and preferences.
Institutional contact
For questions, requests or institutional contact, reach the team by email:
contato@frilic.com